Much has been said about how promotional products have the potential in getting your brand’s message across. On the other hand, you might be surprised to learn that consumers love receiving or buying these products. What drives these consumers to receive promotional products, and how are these products used?
Signaling a Group Status
Products like t-shirts, hats, and bags are easier to sell because of a pre-existing affiliation. Being social primates first and foremost, consumers need a signal for their group status for reasons like hierarchy, inclusion, and individuality. These products fill everyone’s needs as members of a social matrix.