Achieve Direct Mail Marketing Success by Using Promotional Products

Many marketers assume that direct mail has gone the way of the dodo in terms of marketing tactics. While digital marketing has been proven effective, that doesn’t mean traditional marketing methods are dead. The truth in fact, is quite the opposite. Study after study reveals, direct mail remains popular with every age group.

If your declining mail results are leading you to believe that direct mail is no longer the way to go, perhaps mixing things up a bit can give your direct mail marketing the boost it needs. 

Promotional Products: 3 Ways to Reduce Missed Marketing Opportunities

There are thousands of examples of failed marketing, ad, and promotional campaigns online. It’s easy to laugh at them, but doing so ignores the fact that a lot of hard work was put into them. As a marketer, you are prone to commit the same mistakes if you’re not careful. Below is a checklist of things to consider when using promotional products to spread word about your brand. Keep them in mind to keep missed promotional opportunities minimal.

Provide contact information

Placing your logo on your promotional product is not enough—be sure to provide potential customers with easily visible contact information so they can reach you, such as your website’s URL, contact numbers, QR codes, physical address, etc.

Top Ways to Market Your Brand at Trade Shows with Promotional Products

Trade shows present a great opportunity for increasing brand recognition, but to be able to strengthen your brand, you should take it one step further by giving out promotional products. Here are some helpful ideas to improve your marketing campaign using custom trade show giveaways.

Prepare Promotional Products for Use in Exhibits

Include promotional products in your overall budget for the trade show. Trade shows can play a pivotal role in providing value to prospective customers and building brand loyalty. Companies can benefit from designing their trade show exhibits months in advance. A well-designed display can help a company attract more visitors and successfully reach its marketing goals.

Promotional Products: 3 Tips to Help Improve Your Branding Efforts

According to research compiled by Promotional Products Association International, 85 percent of consumers do business with the brand after receiving a promotional product. Furthermore, 83 percent of consumers actually enjoy receiving promotional items with an advertising message.

Keep in mind, however, that simply giving away promotional items doesn’t guarantee success for your business. When deciding which items you should use for your next batch of promotional products from trusted suppliers like Promosaurus LLC, consider these three tips:

Take a Closer Look on Why Consumers Love to Have Promotional Products

Much has been said about how promotional products have the potential in getting your brand’s message across. On the other hand, you might be surprised to learn that consumers love receiving or buying these products. What drives these consumers to receive promotional products, and how are these products used?

Signaling a Group Status

Products like t-shirts, hats, and bags are easier to sell because of a pre-existing affiliation. Being social primates first and foremost, consumers need a signal for their group status for reasons like hierarchy, inclusion, and individuality. These products fill everyone’s needs as members of a social matrix.

Shirts Can Be a Great Asset in Your Arsenal of Promotional Products

Choosing the right shirt to use as one of your promotional products can be overwhelming. The material of the shirt, design, fit, and cost all play a part in how successful this item will be. You are investing money into this, and you will want to know you’ll be getting a good return on it.

The overall quality of a shirt is very important. This is the first thing people will notice, and it will definitely reflect on your business. Sloppy, ill-fitting clothing will cause a poor first impression. Make sure the fit is right for those who will be wearing it. You also want the shirt to feel comfortable as well as be durable enough to survive many washings. The goal is to have a garment people will wear time and again which will give your company further exposure.

There are a few basic questions you can ask yourself to help narrow down your options.

• What is the shirt worn for?
• How often will they wear it?
• What type of person is wearing it?

If a shirt will be used while people are at work, it needs to be durable with reliable construction. If it is just for one specific day’s event, this won’t be as important a consideration. On the other hand, when you expect those wearing it to use it on a daily basis, invest in the best quality you can afford.

Make sure the garment you select can handle the type of decoration you are thinking of. Cotton works nicely for DTG while polyesters are best for sublimation. Both can be used for screen printing. Keep in mind your budget, and start with the most affordable shirt before considering upgraded options.

Source:

How to Choose the Right T-Shirt for Your Client, asicentral.com

Promotional Products: Items That Millennials Will Undoubtedly Love

Although traditional forms of advertising are no longer as effective as they once were in terms of generating leads, handing out promotional products is still very effective at increasing brand recognition and recollection. Of course, this is assuming you’re offering products that your target market will love.

If your business primarily targets millennials, you may be having a little trouble choosing promotional products that the younger generation will find useful. Unless you yourself are a millennial, you may find it difficult to fully understand the wants and needs of this generation. With that in mind, here are a few items that respected promotional product providers like Promosaurus LLC recommend:

Tumblers

More than ever, the millennial generation is the on-the-go generation. Life moves fast, so they feel the need to move just as fast. Tumblers are a perfect complement to a millennial’s on-the-go lifestyle. Thanks to their design, tumblers prevent the spillage of coffee or tea (as opposed to coffee mugs). Similarly, tumblers help keep beverages cooler or warmer for longer periods of time.

Power Banks

Thanks to the advances in mobile technology, millenials are some of the most mobile device-dependent individuals in the country. As such, they’ll definitely need something that keeps some juice in their phone or tablet. Power banks (a.k.a. battery packs) fit the bill quite well. Seeing as most smartphones use 3000mAh batteries, you may want to give out power banks with at least 6000mAh for the convenience of your customers.

Portable Speakers

Portable speakers have become very popular over the years among millennials because these speakers allowed them to take and play their music wherever their adventures took them. Furthermore, they are a fitting gift for those who enjoy traveling or outdoor activities. In fact, if your business is an outdoor shop or an athletic gear store, you may want to prioritize portable speakers.

Sources:

Top 5 promotional products for millennials, bizjournals.com