Promotional Products: Items That Millennials Will Undoubtedly Love

Although traditional forms of advertising are no longer as effective as they once were in terms of generating leads, handing out promotional products is still very effective at increasing brand recognition and recollection. Of course, this is assuming you’re offering products that your target market will love.

If your business primarily targets millennials, you may be having a little trouble choosing promotional products that the younger generation will find useful. Unless you yourself are a millennial, you may find it difficult to fully understand the wants and needs of this generation. With that in mind, here are a few items that respected promotional product providers like Promosaurus LLC recommend:

Tumblers

More than ever, the millennial generation is the on-the-go generation. Life moves fast, so they feel the need to move just as fast. Tumblers are a perfect complement to a millennial’s on-the-go lifestyle. Thanks to their design, tumblers prevent the spillage of coffee or tea (as opposed to coffee mugs). Similarly, tumblers help keep beverages cooler or warmer for longer periods of time.

Power Banks

Thanks to the advances in mobile technology, millenials are some of the most mobile device-dependent individuals in the country. As such, they’ll definitely need something that keeps some juice in their phone or tablet. Power banks (a.k.a. battery packs) fit the bill quite well. Seeing as most smartphones use 3000mAh batteries, you may want to give out power banks with at least 6000mAh for the convenience of your customers.

Portable Speakers

Portable speakers have become very popular over the years among millennials because these speakers allowed them to take and play their music wherever their adventures took them. Furthermore, they are a fitting gift for those who enjoy traveling or outdoor activities. In fact, if your business is an outdoor shop or an athletic gear store, you may want to prioritize portable speakers.

Sources:

Top 5 promotional products for millennials, bizjournals.com

How Using Direct Mail Advertising for Your Business can Help

A lot of business owners are of the mistaken notion that direct mail advertising is already an outdated technique for spreading word about your brand. After all, why go slow with snail mail when you can just go digital and online?

The answer to that is that there are certain limitations to digital marketing that only on-the-ground techniques can adequately respond to. First of all, your goal is to establish brand recall among your target audience. An email advertisement is more likely to be ignored, and may not even reach the inbox at all, and instead go straight to spam.

One of the bigger advantages of direct mail advertising, therefore, is that there is a tangible product being delivered door to door. The more useful the item is, too, the more acceptable it becomes.

Here are some tips to help you successfully pull of direct mail advertising so that your mail does not go ignored in the mailbox.

Send Practical Items

Don’t just send stickers of your brand name or bundles of brochures and leaflets. Instead, mail your target audience useful promotional products that they can have use for in their day-to-day. A pen, notepads, cooler sleeves, bookmarks, and more, for example, are items that they can easily carry with them, too.

Just don’t forget to stamp it with your brand’s logo so that you can instill that brand recall. Because these are items that can be shared with others, too, you are also expanding your brand awareness in the process.

Be Careful with the Package

Mind the packaging of your mail. Make sure that there’s nothing in the contents that can damage the wrapping throughout transport. If it comes in a sorry state and the mailman leaves it in the mailbox, it’s more likely going to be perceived as trash, and then your message will not be sent.

Give Fair Warning

Most folks are wary about getting surprise packages, so just make sure that you immediately inform them that there are promotional products inside. You can stamp or attach a note on the outside of the envelope to that effect.

Source/s:

What are the Benefits of Direct Email Advertising? Chron.

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing. Entrepreneur.

Season to Be Jolly: Holiday Gifting with Quality Promotional Products

The holiday season doesn’t just present the perfect opportunity for advertising with promotional products, but also gives businesses a chance to show their appreciation to loyal customers and maybe even win over new ones. To show your target market how much you care about their business, it would do you well to carefully think about the promo products that you’ll be sending them, making sure that they reflect your business and can be useful as well. Here are some holiday gifting ideas:

Personalized stationery with holiday themes

Personalization definitely makes gifts extra special. Send your customers customized holiday stationeries with their names and subtly add your business logo or motto at the lower edges. Stationery sets are handy items that your customers can place on their desks and carry in their work bags for taking down notes or making lists. It’s even better if they hand over the notes to other people, helping you boost brand awareness.

Send smaller gifts like pens and notepads via post during the holidays

How to Maximize Use of Promotional Products as a Tool for Marketing

“You have to spend money to make money” is a phrase often used in marketing. What it means is that you have to invest in your brand so that it will become recognizable enough to your target market so that when they think of products and services like yours, it will be your brand that first pops up in their minds.

If you remember having pens, mugs, and apparel with the company logo on it, then you’re well aware of the use of promotional products as an advertising tool. The good news is that with the advancements in technology, such tools are more affordable than ever. So affordable, that even startups with limited budget can now have them. If you’re wondering how you can maximize the benefits you get out of promotional products, then consider the tips below.

Select items that have a long shelf life

Almost any product can be used as a promotional item. However, the best ones to use are those with a long shelf life. These include pencils, pens, apparel, water bottles, calendars, flash drives, etc.

Choose where to best place your logo

You need to place your logo where it can easily be seen, but don’t make it too glaring. You want to be subtle with your logo placement, so make it small, but highly visible.

Add a sense of personalization

Nowadays, personalization is the name of the game. Putting a good customer’s name on a promotional product ensures that they will use it, which can help spread your brand when people ask where they got it.

Promotional products are one of the easiest and most affordable ways to advertise. Get in touch with a supplier and watch your business grow as a result.

Source:

The Best Ways to Use Promotional Products to Market Your Business, businessknowhow.com