There are thousands of examples of failed marketing, ad, and promotional campaigns online. It’s easy to laugh at them, but doing so ignores the fact that a lot of hard work was put into them. As a marketer, you are prone to commit the same mistakes if you’re not careful. Below is a checklist of things to consider when using promotional products to spread word about your brand. Keep them in mind to keep missed promotional opportunities minimal.
Provide contact information
Placing your logo on your promotional product is not enough—be sure to provide potential customers with easily visible contact information so they can reach you, such as your website’s URL, contact numbers, QR codes, physical address, etc.
