Promotional Products: 3 Ways to Reduce Missed Marketing Opportunities

There are thousands of examples of failed marketing, ad, and promotional campaigns online. It’s easy to laugh at them, but doing so ignores the fact that a lot of hard work was put into them. As a marketer, you are prone to commit the same mistakes if you’re not careful. Below is a checklist of things to consider when using promotional products to spread word about your brand. Keep them in mind to keep missed promotional opportunities minimal.

Provide contact information

Placing your logo on your promotional product is not enough—be sure to provide potential customers with easily visible contact information so they can reach you, such as your website’s URL, contact numbers, QR codes, physical address, etc.

Provide variety

Avoid giving out the same “signature” items every year. If you don’t provide variety, your promotional products will eventually lose value. Offering something new every time will make a better impact. And be sure your promotional products are high quality. Rare and high quality items create a lasting impression about your company, demonstrating to your customers that your brand provides value that lasts for a long time.

Capture leads

When you give out an item to a promising prospect, ask for contact information in return. In addition, don’t forget to ask for feedback from your audience. Obtaining their opinion not only about your promotional products, but also your brand, is an important ingredient that can help you guide your campaign toward success.

Keep these three tips in mind to make the most of your promotional product campaigns. Partner with a trusted promotional product maker from the get-go to get your promo campaign started right.

Sources:

The Magic of Promotional Products to Boost Your Business, Business.com

Missed Opportunities When Giving Out Promotional Products