Much has been said about
how promotional products
have the potential in getting your brand’s message across. On the other hand,
you might be surprised to learn that consumers love receiving or buying these
products. What drives these consumers to receive promotional products, and how are
these products used?
Signaling
a Group Status
Products like t-shirts,
hats, and bags are easier to sell because of a pre-existing affiliation. Being
social primates first and foremost, consumers need a signal for their group
status for reasons like hierarchy, inclusion, and individuality. These products
fill everyone’s needs as members of a social matrix.
