“You have to spend money to make money” is a phrase often used in marketing. What it means is that you have to invest in your brand so that it will become recognizable enough to your target market so that when they think of products and services like yours, it will be your brand that first pops up in their minds.
If you remember having pens, mugs, and apparel with the company logo on it, then you’re well aware of the use of promotional products as an advertising tool. The good news is that with the advancements in technology, such tools are more affordable than ever. So affordable, that even startups with limited budget can now have them. If you’re wondering how you can maximize the benefits you get out of promotional products, then consider the tips below.
Select items that have a long shelf life
Almost any product can be used as a promotional item. However, the best ones to use are those with a long shelf life. These include pencils, pens, apparel, water bottles, calendars, flash drives, etc.
Choose where to best place your logo
You need to place your logo where it can easily be seen, but don’t make it too glaring. You want to be subtle with your logo placement, so make it small, but highly visible.
Add a sense of personalization
Nowadays, personalization is the name of the game. Putting a good customer’s name on a promotional product ensures that they will use it, which can help spread your brand when people ask where they got it.
Promotional products are one of the easiest and most affordable ways to advertise. Get in touch with a supplier and watch your business grow as a result.