Promotional Products: 3 Tips to Help Improve Your Branding Efforts

According to research compiled by Promotional Products Association International, 85 percent of consumers do business with the brand after receiving a promotional product. Furthermore, 83 percent of consumers actually enjoy receiving promotional items with an advertising message.

Keep in mind, however, that simply giving away promotional items doesn’t guarantee success for your business. When deciding which items you should use for your next batch of promotional products from trusted suppliers like Promosaurus LLC, consider these three tips:

Take a Closer Look on Why Consumers Love to Have Promotional Products

Much has been said about how promotional products have the potential in getting your brand’s message across. On the other hand, you might be surprised to learn that consumers love receiving or buying these products. What drives these consumers to receive promotional products, and how are these products used?

Signaling a Group Status

Products like t-shirts, hats, and bags are easier to sell because of a pre-existing affiliation. Being social primates first and foremost, consumers need a signal for their group status for reasons like hierarchy, inclusion, and individuality. These products fill everyone’s needs as members of a social matrix.

Shirts Can Be a Great Asset in Your Arsenal of Promotional Products

Choosing the right shirt to use as one of your promotional products can be overwhelming. The material of the shirt, design, fit, and cost all play a part in how successful this item will be. You are investing money into this, and you will want to know you’ll be getting a good return on it.

The overall quality of a shirt is very important. This is the first thing people will notice, and it will definitely reflect on your business. Sloppy, ill-fitting clothing will cause a poor first impression. Make sure the fit is right for those who will be wearing it. You also want the shirt to feel comfortable as well as be durable enough to survive many washings. The goal is to have a garment people will wear time and again which will give your company further exposure.

There are a few basic questions you can ask yourself to help narrow down your options.

• What is the shirt worn for?
• How often will they wear it?
• What type of person is wearing it?

If a shirt will be used while people are at work, it needs to be durable with reliable construction. If it is just for one specific day’s event, this won’t be as important a consideration. On the other hand, when you expect those wearing it to use it on a daily basis, invest in the best quality you can afford.

Make sure the garment you select can handle the type of decoration you are thinking of. Cotton works nicely for DTG while polyesters are best for sublimation. Both can be used for screen printing. Keep in mind your budget, and start with the most affordable shirt before considering upgraded options.

Source:

How to Choose the Right T-Shirt for Your Client, asicentral.com

Promotional Products: Items That Millennials Will Undoubtedly Love

Although traditional forms of advertising are no longer as effective as they once were in terms of generating leads, handing out promotional products is still very effective at increasing brand recognition and recollection. Of course, this is assuming you’re offering products that your target market will love.

If your business primarily targets millennials, you may be having a little trouble choosing promotional products that the younger generation will find useful. Unless you yourself are a millennial, you may find it difficult to fully understand the wants and needs of this generation. With that in mind, here are a few items that respected promotional product providers like Promosaurus LLC recommend:

Tumblers

More than ever, the millennial generation is the on-the-go generation. Life moves fast, so they feel the need to move just as fast. Tumblers are a perfect complement to a millennial’s on-the-go lifestyle. Thanks to their design, tumblers prevent the spillage of coffee or tea (as opposed to coffee mugs). Similarly, tumblers help keep beverages cooler or warmer for longer periods of time.

Power Banks

Thanks to the advances in mobile technology, millenials are some of the most mobile device-dependent individuals in the country. As such, they’ll definitely need something that keeps some juice in their phone or tablet. Power banks (a.k.a. battery packs) fit the bill quite well. Seeing as most smartphones use 3000mAh batteries, you may want to give out power banks with at least 6000mAh for the convenience of your customers.

Portable Speakers

Portable speakers have become very popular over the years among millennials because these speakers allowed them to take and play their music wherever their adventures took them. Furthermore, they are a fitting gift for those who enjoy traveling or outdoor activities. In fact, if your business is an outdoor shop or an athletic gear store, you may want to prioritize portable speakers.

Sources:

Top 5 promotional products for millennials, bizjournals.com

How Using Direct Mail Advertising for Your Business can Help

A lot of business owners are of the mistaken notion that direct mail advertising is already an outdated technique for spreading word about your brand. After all, why go slow with snail mail when you can just go digital and online?

The answer to that is that there are certain limitations to digital marketing that only on-the-ground techniques can adequately respond to. First of all, your goal is to establish brand recall among your target audience. An email advertisement is more likely to be ignored, and may not even reach the inbox at all, and instead go straight to spam.

One of the bigger advantages of direct mail advertising, therefore, is that there is a tangible product being delivered door to door. The more useful the item is, too, the more acceptable it becomes.

Here are some tips to help you successfully pull of direct mail advertising so that your mail does not go ignored in the mailbox.

Send Practical Items

Don’t just send stickers of your brand name or bundles of brochures and leaflets. Instead, mail your target audience useful promotional products that they can have use for in their day-to-day. A pen, notepads, cooler sleeves, bookmarks, and more, for example, are items that they can easily carry with them, too.

Just don’t forget to stamp it with your brand’s logo so that you can instill that brand recall. Because these are items that can be shared with others, too, you are also expanding your brand awareness in the process.

Be Careful with the Package

Mind the packaging of your mail. Make sure that there’s nothing in the contents that can damage the wrapping throughout transport. If it comes in a sorry state and the mailman leaves it in the mailbox, it’s more likely going to be perceived as trash, and then your message will not be sent.

Give Fair Warning

Most folks are wary about getting surprise packages, so just make sure that you immediately inform them that there are promotional products inside. You can stamp or attach a note on the outside of the envelope to that effect.

Source/s:

What are the Benefits of Direct Email Advertising? Chron.

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing. Entrepreneur.